There is a part of real estate, driven in particular by the demand for short rentals, which gives rise to new services and represents a possible growth path for professionals or those who would like to be part of it: property management.
This involves managing on behalf of the owners (for a fee) all aspects of the lease: publication of advertisements, pricing, collection of rents and payment of withholding tax, but also optimization of spaces (small maintenance and home-staging), organization of cleaning, reception and guest check-out.
According to an estimate by Halldis, in Italy 500 thousand homes are made available through short rent, but another half million would potentially be available, comprising second homes of families and at least 50-60 thousand assets from the Npl. "In fact, many people need a property manager. Sgr, funds and companies that have absorbed the Npl of the banks ask for these services to enhance the value of real estate stocks as much as possible. But even the small owners, who have invested in a few apartments to make a profit, have understood that this is a complex and continuous activity, difficult to carry out independently in the spare time and should therefore be entrusted to third parties," says Vincenzo Cella, secretary of the trade association Property managers Italy (150 members representing about 22 thousand apartments managed). The protagonists of "property" are many and different from each other, because they range from real companies that now invoice millions of euros, to individual managers, who in most cases also carry out other activities. "In the larger cities, such as Milan, Rome or Florence, the market is beginning to be saturated and is dominated by medium to large operators," says Cella.
They are operators who continue to grow and invest. The Milan-based Italian way has recently launched the project of a franchise of property managers under the Wonder Italy brand, which aims to collect 70 affiliates by December (you can apply on the site), with an ambitious target within 5 years: 300 affiliates, 20 thousand managed structures (today there are 500) and 200 million in turnover (20 million is the 2019 forecast).
Halldis, on a European scale, is now close to 30 million in turnover. Myplace (about 5 million revenues) has recently doubled its investments on Milan, while Rentopolis has just closed a new round of financing on Mamacrowd (300 thousand euros, three times the minimum threshold). Next to these companies, start-ups of high-tech and 100% made in Italy services are blooming. This is the case of Travel Appeal, which deals with big data analysis on tourist flows, Keesy and Vikey, for automated and smartphone access management, Yougenio (a network of 200 professionals in 11 cities for cleaning, maintenance and assistance 24 hours a day), up to home staging and web reputation monitoring operators (such as Qualitando).
"Probably, the biggest growth areas are in the hamlets and in the sea and mountain areas, where the investments of the big hotel chains do not arrive and therefore the residential accommodation keeps a decisive weight", adds Cella. And it is here, more than in the main towns, that even the "little ones" can find space.